About Us

Programme Structure - Mass Communication in Pune

Programme Structure

Through our programme, Bachelor of Arts (Mass Communication), we offer a comprehensive learning experience through traditional academics & research, as well as cyber & experiential learning. We offer multiple specialisations/courses at the undergraduate level supported by extensive coursework, academic sessions by professionals with years of industry experience, immersive internships and projects.

Our curriculum consists of lively theoretical lectures, hands-on practical sessions, tutorials, classroom presentations, and take-home assignments. It is held to a high level in quality and relevance to undergraduate structures in the world's leading universities. Field visits, study tours, projects, and a rigorous internship structure contribute to the program's learning depth.

SCMC Pune boasts an active campus culture that encourages sports, cultural events, and club and association activities that foster leadership, camaraderie, and a competitive spirit for the best mass communication in Pune. Through our Bachelor of Arts (Mass Communication) curriculum, we provide a comprehensive learning experience that includes traditional academics and research and online and experiential learning.

We are one of India's premier bachelor of mass communication institutes, providing undergraduate specialization/courses complemented by extensive academic sessions guided by industry specialists. Our curriculum contains dynamic theoretical lectures, hands-on practical sessions, tutorials, classroom presentations, and take-home assignments.

It is benchmarked for quality and current connection with the undergraduate structures in the world's top universities. In addition, field visits, study tours, projects, and an intense internship structure contribute to the program's depth of learning. It is a three-year undergraduate programme that teaches students the technical skills and social understanding needed to write about and communicate information to the general public about business, history, culture, budget issues, governmental matters, entertainment, and sports via mass communication mediums such as television, radio, and web-based social networks.

The first year has courses under the Foundation cluster, the courses in year two are distributed as per the Core Interdisciplinary cluster of Mass Communication and Communication Management and the final year courses are split into the Specialization Cluster of Journalism, Audio Visual Production, Advertisement and Public Relations.

  Click Here for the Programme Structure for the Academic Year 2021-22.


Students, in order to supplement classroom learning with on-field exposure generally take up internships between the semesters. As a part of the project module, the students are required to do two development sector internships and two industry internships.

The Development Sector Internships provide students with direct exposure to issues at the grassroots level and the experience they required to become socially-committed and sensitised media professionals. Our students work with big and small NGOs and voluntary organisations. In their first semester the students have the option of interning with small organisations that may be doing exemplary work, in their hometowns.

With Industry Internships, our students get direct exposure to the sector, hands-on training, work experience and an opportunity to hone their skills under guidance from professionals. In their final year, they intern with companies in their area of specialisation. A number of our students in the past have been taken on as full-time employees at the places where they have interned. We are actively working to create a support network of SCMC alumni, who are spread across the media industry, to become mentors and guides, and strengthen our internship programme.

At SCMC, we have pro-active internship and placement cells consisting of student coordinators and faculty supervisors. Our placement record has been very robust at around 80% over the years. On average, around half the students graduating with a Bachelor’s degree from SCMC choose enroll for higher studies at universities in India or abroad. Of the remaining some opt to work freelance, continue their internships or pursue other interests.

On average, around half the students graduating with a Bachelor’s degree from SCMC choose to enroll for higher studies

Placement Partners

Our Alumni have worked / are working at the following Organisations :

Adfactors PR Encompass Events NDTV TBWA
Aircel ESPN STAR Sports Neo Sports Tehelka
ANI Anurag Kashyap Films Excel Entertainment Ogilvy & Mather The Glitch
B4U Motion Pictures Flipkart.com OMD, Dubai The Hindu
Bajaj Allianz Footcandles Film Percept Pictures The New Indian Express
Balaji Telefilms FoxyMoron Prime Focus World The Nielsen Company
BCCI Genesis Burson-Marsteller Publicis Ambience The Week
Big Synergy Good Relations India Radio Mirchi Tata Power
Bloomberg UTV Google Radio One TIMES NOW
Bosch India Grey Worldwide Rakeysh Omprakash Tribune
CNBC TV18 Hewlett-Packard Red Bull Viacom18 Media
CNN-IBN Hindustan Times Red FM Vishal Bhardwaj
Condé Nast India ICICI Prudential Rediffusion Wunderman Vistara
DDB Mudra Group JWT Reliance Big Productions Volkswagen
Deccan Herald Law & Kenneth Rolling Stone Wizcraft
Dentsu LT Research Saatchi & Saatchi Yash Raj Films
Dibakar Banerjee Madison Sahara Movie Studios Zee News
DNA McCann Erickson Star India Zomato
DreamWorks Animation MSLGROUP Surya TV
Edelman Mudra Communications TCS
Placement Statistics

Career Prospects
  • Newspapers
  • TV News Channels
  • Portals
  • Radio Channels
  • Television Production Houses
  • Television Channels
  • AD Filmmaking Houses
  • Independent Filmmakers
  • Advertising Agencies
  • Media Planning Houses
  • Market Research Agencies
  • PR Agencies
  • Event Management Firms
  • Corporate Houses
  • Media Organizations
  • NGOs