Through our programme, Bachelor of Arts (Mass Communication), we offer a comprehensive learning experience through traditional academics and research, as well as cyber and experiential learning. We offer multiple specialisations/courses at the undergraduate level supported by extensive coursework, academic sessions by professionals with years of industry experience, immersive internships and projects.
Our curriculum consists of lively theoretical lectures, hands-on practical sessions, tutorials, classroom presentations, and take-home assignments. It is held to a high level in quality and relevance to undergraduate structures in the world's leading universities. Field visits, study tours, projects, and a rigorous internship structure contribute to the program's learning depth.
SCMC Pune boasts an active campus culture that encourages sports, cultural events, and club and association activities that foster leadership, camaraderie, and a competitive spirit.
We are one of India's premier bachelor of mass communication institutes, providing undergraduate specialization/courses, complemented by extensive academic sessions guided by industry specialists.
It is an undergraduate programme that teaches students the technical skills and social understanding needed to communicate information to the general public about business, history, culture, budget issues, governmental matters, entertainment, sports, etc via mass communication mediums such as television, radio, and web-based social networks.
Click Here for the Programme Structure for the Academic Year 2024-25 (Batch 2022-25)
Click Here for the Programme Structure for the Academic Year 2024-25 (Batch 2023-27)
Click Here for the Programme Structure for the Academic Year 2024-25 (Batch 2024-28)
Students, in order to supplement classroom learning with on-field exposure generally take up internships between the semesters. As a part of the project module, the students are required to do two development sector internships and two industry internships.
The Development Sector Internships provide students with direct exposure to issues at the grassroots level and the experience they required to become socially-committed and sensitised media professionals. Our students work with big and small NGOs and voluntary organisations. In their first semester the students have the option of interning with small organisations that may be doing exemplary work, in their hometowns.
With Industry Internships, our students get direct exposure to the sector, hands-on training, work experience and an opportunity to hone their skills under guidance from professionals. In their final year, they intern with companies in their area of specialisation. A number of our students in the past have been taken on as full-time employees at the places where they have interned. We are actively working to create a support network of SCMC alumni, who are spread across the media industry, to become mentors and guides, and strengthen our internship programme.
At SCMC, we have pro-active internship and placement cells consisting of student coordinators and faculty supervisors. Our placement record has been very robust at around 80% over the years. On average, around half the students graduating with a BA from SCMC or BBA from SCMC choose enroll for higher studies at universities in India or abroad. Of the remaining some opt to work freelance, continue their internships or pursue other interests.
On average, around half the students graduating with a Bachelor’s degree from SCMC choose to enroll for higher studies
Our Alumni have worked / are working at the following Organisations :
| Adfactors PR | Encompass Events | NDTV | TBWA |
| Aircel | ESPN STAR Sports | Neo Sports | Tehelka |
| ANI Anurag Kashyap Films | Excel Entertainment | Ogilvy & Mather | The Glitch |
| B4U Motion Pictures | Flipkart.com | OMD, Dubai | The Hindu |
| Bajaj Allianz | Footcandles Film | Percept Pictures | The New Indian Express |
| Balaji Telefilms | FoxyMoron | Prime Focus World | The Nielsen Company |
| BCCI | Genesis Burson-Marsteller | Publicis Ambience | The Week |
| Big Synergy | Good Relations India | Radio Mirchi | Tata Power |
| Bloomberg UTV | Radio One | TIMES NOW | |
| Bosch India | Grey Worldwide | Rakeysh Omprakash | Tribune |
| CNBC TV18 | Hewlett-Packard | Red Bull | Viacom18 Media |
| CNN-IBN | Hindustan Times | Red FM | Vishal Bhardwaj |
| Condé Nast India | ICICI Prudential | Rediffusion Wunderman | Vistara |
| DDB Mudra Group | JWT | Reliance Big Productions | Volkswagen |
| Deccan Herald | Law & Kenneth | Rolling Stone | Wizcraft |
| Dentsu | LT Research | Saatchi & Saatchi | Yash Raj Films |
| Dibakar Banerjee | Madison | Sahara Movie Studios | Zee News |
| DNA | McCann Erickson | Star India | Zomato |
| DreamWorks Animation | MSLGROUP | Surya TV | |
| Edelman | Mudra Communications | TCS |
- Newspapers
- Digital Portals
- Content Management Agencies
- Marketing Communication Agencies
- TV News Channels
- News Portals
- Radio Channels
- OTT Production Companies
- Television Production Houses
- Television Channels
- AD Filmmaking Houses
- Independent Filmmakers
- Advertising Agencies
- Media Planning Houses
- Market Research Agencies
- PR Agencies
- Event Management Firms
- Corporate Houses
- Media Organizations
- NGOs
- Film Production Studios