Bachelor of Arts (Mass Communication)
The full-time programme, revised from 2019-20, is spread over a period of three years and spaced out over six semesters. Benchmarked for quality and contemporary connect with the under graduate structures in apex Universities in the world, our programme incorporates lively theoretical lectures, hands-on practical sessions, tutorials, classroom presentations and take-home assignments. Furthermore, field trips, study tours, projects and an intensive internship structure help add to the depth of learning in the programme. A vibrant college and campus culture that encourages sporting & cultural events as well as club and association activities promotes in building leadership, camaraderie and competitive spirit.
The programme offers specialisation courses in Data Journalism, Print/Broadcast Journalism, Digital Films and Television, Radio, Digital Advertising and Branding, Advertising Planning, Screenwriting, Copywriting, Public Relations & Corporate Communications.
The BA(MC) three year full time programme is structured as below:
- Multidisciplinary and Foundation
- Integrated: Core & Interdisciplinary Cluster
- Specialisation Concentration Cluster
The Foundation cluster is a set of essential courses required of all students, irrespective of their choice in major. Clearly aimed at providing a multidisciplinary perspective, the cluster primarily provides a sound base and transition into a more professional realm. The Core interdisciplinary cluster is a set of common courses that have a high component of skills, professional inputs and inter-related content. Finally, the specialisation cluster is focused on specific professional areas that the student might want to choose in the course of his or her professional life.