Faculty

2019-20

Name Title of the Paper Title of the Journal DOI URL Indexing - SCOPUS/UGC Care  Year
Sunil Belladi Social marketing techniques in community radio practices International Journal of Innovative Technology and Exploring Engineering 10.35940/ijitee.A9107.119119 SCOPUS 2019
Joseph, Jenson Disrupting boundaries of politics in Kerala Economic and Political Weekly https://www.epw.in/journal/2019/54/perspectives/disrupting-boundaries-politics-kerala.html SCOPUS 2019
Dr. Sreeram Gopalkrishnan Marginalised in the new Wave Tamil film: Subaltern Aspirations in three films by Bala, Kumararaja and Mysskin Rupkatha Journal on Interdisciplinary Studies in Humanities 10.21659/rupkatha.v11n3.03 SCOPUS 2019

2020-21

Name Title of the Paper Title of the Journal DOI URL Indexing - SCOPUS/UGC Care  Year
Dr. Baidurya Chakrabarti This sperm hits the bullseye’: Bollywood, youth and male (im)potency as a neoliberal game Studies in South Asian Film & Media https://doi.org/10.1386/safm_00020_1 SCOPUS 2020
Dr Kavitha Iyer DETERMINING the IMPACT of CONTENT-BASED "GREEN" CLAIMS in the LIFESTYLE HEALTH PRODUCT ADVERTISEMENT on YOUNG CONSUMER'S ENVIRONMENTAL BEHAVIOUR Journal of Critical Reviews 10.31838/jcr.07.09.213/ https://www.jcreview.com/ SCOPUS 2020
Dr. Sreeram Gopalkrishnan Veenai' Balachander's Andha Naal Film international https://doi.org/10.1386/fint_00041_1 SCOPUS 2020
Kavitha Iyer Motivate or Demotivate? Factors iInfluencing Choice of Media as a Career  International Journal of Higher Education https://doi.org/10.5430/ijhe.v10n1p239 SCOPUS 2020
Kavitha Iyer Sustenance of Langusishing craft - Gollabhama Saree of Siddipet, Telangana, India  Man Made Textiles in India  http://www.sasmira.org/download.html SCOPUS 2020

2021-22

Name Title of the Paper Title of the Journal DOI URL Indexing - SCOPUS/UGC Care  Year
Dr Kavitha Iyer Brand placement in Web Series: Assessing consumer attitudes in India Innovative Marketing 1814-2427 (print), 1816-6326 (online) SCOPUS+UGC CARE 2021
Dr Kavitha Iyer Impact of Advertising on Educational Apps Used by Children: A Parental Perspective International Journal of Web-Based Learning and Teaching Technologies 10.4018/IJWLTT.287097 SCOPUS 2021
Dr Kavitha Iyer Brand placement in Web Series: Assessing consumer attitudes in India Innovative Marketing 10.21511/im.17(2).2021.04 SCOPUS 2021
Dr. Sreeram Gopalkrishnan, Snehal Galande Scientific Temper and Nehruvian Influence : How the Millennials are handling the mythologization of Science in India Cultural Studies of Science Education https://eric.ed.gov/?id=EJ1291092 SCOPUS 2021
Kavitha Iyer “Brand placement in Web Series: Assessing consumer attitudes in India” Innovative Marketing http://dx.doi.org/10.21511/im.17(2).2021.04 SCOPUS 2021

2022-23

Name Title of the Paper Title of the Journal DOI URL Indexing - SCOPUS/UGC Care  Year
Gopalkrishnan, S. Once upon a Time Was Karnad Authenticity, Peasant Mercenaries, and Non-Kshatriya Heroism Economic and Political Weekly https://www.scopus.com/inward/record.uri?eid=2-s2.0-85128980503&partnerID=40&md5=6520424dc0f7f1790fc700e85dc86678 SCOPUS 2022
Gopalkrishnan, S. Multiplexes in India: Building castles in a low-income market of uneven geographies Images (Poland) 10.14746/i.2022.41.10 SCOPUS 2022
Dr Kavitha Iyer Fashion consumption during COVID-19: Comparative analysis of changing acquisition practices across nine countries and implications for sustainability Cleaner and Responsible Consumption (Elsevier) https://doi.org/10.1016/j.clrc.2022.100056 SCOPUS 2022
Supriti Malhotra The YouTube Companion to Film Education Studies in Media & Communication https://doi.org/10.11114/smc.v10i2.5748 SCOPUS 2022

2023-24

Name Title of the Paper Title of the Journal DOI URL Indexing - SCOPUS/UGC Care  Year
Gopalkrishnan, S. The Tamil Language as More Central than Even the Gods The Movie THIRUVILAYADAL (IN 1965) Is an Outlier as a Devotional Film Journal for Religion, Film and Media 10.25364/05.9:2023.2.7 SCOPUS 2023
Gopalkrishnan, S. New Education Policy 2020 in India: future rewinds to the past International Journal of Inclusive Education 10.1080/13603116.2023.2215785 SCOPUS 2023
Dr Kavitha Iyer A generational study on self-referential advertising: How it affects attitude toward brands Innovative Marketing http://dx.doi.org/10.21511/im.19(4).2023.04 SCOPUS 2023
Dr Kavitha Iyer Influence of Disability-Inclusive Advertising on Behavioral Intention - An Intergenerational Analysis Studies in Media and Communication https://redfame.com/journal/index.php/smc/article/view/6280 SCOPUS 2023
Dr. Aviini Ashikho Mapping the research trends on political communication in Asia: A bibliometric analysis using R package and VOS Asian Journal of Comparative Studies https://doi.org/10.1177/205789112311728 SCOPUS 2023

2024-25

Name Title of the Paper Title of the Journal DOI URL Indexing - SCOPUS/UGC Care  Year
Gopalkrishnan, S. The Tamil Language as More Central than Even the Gods The Movie THIRUVILAYADAL (IN 1965) Is an Outlier as a Devotional Film Journal for Religion, Film and Media 10.25364/05.9:2023.2.7 SCOPUS 2023
Gopalkrishnan, S. New Education Policy 2020 in India: future rewinds to the past International Journal of Inclusive Education 10.1080/13603116.2023.2215785 SCOPUS 2023
Dr Kavitha Iyer A generational study on self-referential advertising: How it affects attitude toward brands Innovative Marketing http://dx.doi.org/10.21511/im.19(4).2023.04 SCOPUS 2023
Dr Kavitha Iyer Influence of Disability-Inclusive Advertising on Behavioral Intention - An Intergenerational Analysis Studies in Media and Communication https://redfame.com/journal/index.php/smc/article/view/6280 SCOPUS 2023
Dr. Aviini Ashikho Mapping the research trends on political communication in Asia: A bibliometric analysis using R package and VOS Asian Journal of Comparative Studies https://doi.org/10.1177/205789112311728 SCOPUS 2023
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