The BBA (Media Management) programme is aimed at moulding aspiring media students into world-class professionals endowed with practical skills, creative thinking, leadership qualities, ethical grounding, sensitivity to developmental needs and nation building. The classroom environment is highly interactive and a variety of teaching-learning methods are followed at SCMC including:
- Interactive Lectures
- Group Discussions
- Case Studies
- Presentations
- Group/Collaborative Tasks
- Screening and Discussion
- Role-plays
- Live simulations
Classroom sessions are complemented by activities such as:
- Lab/Studio-based Practical Work
- Outdoor/Field Practical Work
- Self-driven Practical Projects
- Research-based Projects
- Seminars & Conferences
- Experiential Learning
- Field Visits
- Service Learning
- Classroom Guest Sessions with Industry Professionals
- On-field Interactions with Industry Professionals