Applicants who have completed Passed Standard XII (10+2) or equivalent examination from any recognized Board with a minimum of 50% marks or equivalent grade (45% Marks or equivalent grade for Scheduled Caste / Scheduled Tribes. Applicants expecting their 12th results may also apply. It is incumbent upon them to furnish proof of securing a minimum of 50% (45% for SC/ST) aggregate marks, or equivalent grades.
Students opting for Honors with Research must earn a 7.5 CGPA and above at the end of Semester-6 and eligibility criteria for the multiple entries would be as per University's Lateral Entry Rules for FYUG Programmes
The full-time programme at SCMC Pune lasts four years and is divided into eight semesters. The Bachelor of Arts in Journalism and Mass Communication is one of the best journalism and mass communication courses after 12th. It is a three-year undergraduate programme that provides students with the technical skills and social understanding needed to write about and convey information to the general public about business, history, culture, budget issues, governmental matters, entertainment, and sports via mass communication mediums such as television, radio, and web-based social networks.
Because the discipline of Media Management is founded on management, autonomy, and transparency, the course gives a comprehensive understanding at both the academic and practical levels. This course focuses on Advertising, Corporate Communication & Public Relations, Branding, Digital Marketing, Sustainability Communication, Event Management, etc.
Our curriculum includes dynamic theoretical lectures, hands-on practical sessions, tutorials, classroom presentations, and take-home assignments. It is benchmarked for quality and current connection with the undergraduate structures at the world's top universities. Furthermore, field visits; study tours, projects, and an intense internship structure contribute to the program's depth of learning.
A thriving college and campus culture that supports sports and cultural events and club and association activities foster leadership, camaraderie, and competitive spirit.
BBA (Mass communication) has an annual intake of 60 students
Within the sanctioned Intake –
- Scheduled Caste - 15%
- Scheduled Tribe - 7.5%
- Differently-abled - 3%
Over and above the sanctioned Intake: –
- Kashmiri Migrant - 2 seats
- International Students including PIO & NRI - 15%