By introducing India as a new outsourcing platform for animation, Ashish S K had created the opportunity for Indian animation services to grow to international standards. During this stage, Ashish S K produced ad films for All Out, Flying Machine, Max Candy & Max Ice cream for HLL, Nestle, Veneta Cucine and Kelloggs. Ashish S K, has created the SKILL INDIA logo. He has also created the promotional films for Jan Dhan Yogana, Skill India, Maharashtra Tourism, National Environmental Engineering Research Institute to name a few.

As the sapling of the Indian animation industry grew, Ashish S K envisioned a future in which, India was not caged in the confines of outsourcing, but competed as a global player in the arena of original IP creation. What followed was the development of iconic character brands and shows such as Little Krishna, Krishna Aur Kans, Big Bees and Shaktimaan, by Ashish S K and his creative team while he served as CEO of Reliance Animation. Currently, Ashish S K is working on properties such as War Heroes of India, Mary Kom Jr., Amazing Kids, Monkey Creek and Map Jacket.

Amidst the strides towards original IP creation that Ashish S K triggered, he found himself engulfed by the growing realization that traditional Indian art forms were battling extinction. To fight the death of these art forms, Ashish S K travelled across the Indian peninsula and brought artists that practiced the art forms from cities like Tenjavur, Mahabalipuram, Chanapatna, Ramnagaram, Krishna Nagar, Kolhapur, Udaipur, Amravati, etc., to his studio to create world class animation. This allowed the artists to have a sustainable livelihood in the arts field, while continuing to nurture the traditional art forms that were passed down through their familial generations. This remarkable initiative has also been documented in the Tom Friedman's international bestselling book The World is Flat.

Ashish S K, as Chairman of the Animation, VFX, Gaming & Comics AVGC forum at FICCI, has been persistently engaged with AVGC policy makers in India at central and state levels. In the last two decades, Ashish S K's push for state level policies inclusive of AVGC skill development and creation has allowed for their successful implementation under IT ITES policies or independent AVGC policies in the states of Maharashtra, Karnataka, AP, Telangana, Goa, MP, Chattisgarh, West Bengal and Kerala. Moreover, states like UP, Haryana, Rajasthan, Oddisa and Gujarat are actively considering the formation of AVGC policies to promote creative skill development and job creation. Ashish S K has helped create comprehensive policies for the states mentioned and the success of the policies is reflected in the international perception of cities such as Mumbai, Pune, Bangalore, Hyderabad, Chennai, Kochi, Trivandrum, Ahmedabad, Kolkata, Bhopal, New Delhi and Chandigarh as active AVGC and digital skills hubs. The National Centre of Excellence, which will serve as an institute of national importance for Animation, VFX, Gaming & Comics in India is another major project which Ashish S K has been involved with from the industry side since 2005. To promote the AVGC sector, Ashish S K initiated the prestigious FICCI Best Animated Frames Awards at an international level. Ashish S K has also created a whitepaper and suggested the creation of DD KIDS - A free to air public broadcasting channel for kids in India and A National Policy for AVGC- AR/VR.

Ashish S K, renowned as an AVGC guru, has developed curriculums and introduced creative career programs in institutes like FTII, Media and Entertainment Skills Council, Whistling Woods International, Ramesh Sippy Academy for Cinema and Entertainment, Lovely Professional University, NITTE, Manipal University, Anna Malai University, Arena, MAAC, FRAMEBOXX, DSK, University Of Mumbai, Jain University, Chitkara University, Jagannath University, Jagran Lakecity University, Vishwakarma University, Shoolini University and organized workshops for parents and youth in over 70 cities to promote careers in AVGC - AR/VR. Ashish S K, lead managed the first ever common entrance test for Media and Entertainment education in India under the Media and Entertainment Skills Council called MECAT – Media and Entertainment Creative Aptitude Test. Ashish S K, has been appointed as a MENTOR of the GMEC - Global Media Education Council in 2021.

Ashish S K is the founder of Punnaryug Artvision Pvt. Ltd. and Screenyug Creations Pvt. Ltd. and is developing a unique concept called The Green Butterfly Art Village at Lonavala, which aims to create a holistic and sustainable ecosystem for all creative, performance & sports artists by uniting the institutions, housing projects and production studios that make up their everyday lives. The project is designed to house institutions providing education in fine arts, liberal arts, performing arts, design, architecture, earth science, sustainability studies, culinary arts and sports education and management, in addition to a skills village, performance village and carnival village under the same roof. This project will also focus on restoring traditional Indian art forms through education. Ashish S K's immense contributions are making the AVGC sector a more viable career option for Indian citizens and through such dedicated investment in India's AVGC sector, he has established himself as the man who is bringing the Creative & Performing Arts, at par with Commerce and Science in India's evolving education system.