A major part of the training at SCMC is devoted to inculcate empathy towards the masses amongst future mass communicators. To orient our students towards the same, eminent speakers are regularly invited to give inputs in various aspects of social change & development communication like history of activism; concept of development; human rights; role of media as tools to advocate social change; inequalities of gender; inequalities of income & livelihoods; inequalities of caste / religion; agrarian crisis & food security; state of our public health care system; persistent & new environmental issues in a globalising world; etc.
Furthermore, students undertake three internships in the development sector. The same results in a collective volunteering of over 80,000 hours.
Students have interned at about 150 organisations (both International & Indian including Manzil, UAE, Al Noor Training Centre for Children with Special Needs, UAE, Beyond Social Services, Singapore, Food and Agriculture Organization of the United Nations, Bangkok, Thailand, Emmaus, Paris, France, K9 friends, Dubai, UAE, Dar Al Atta'a, Muscat, Oman, Environment Society Of Oman, Muscat, Oman, Casa circondariale Canton Mombello, Brescia, Italy, CRY, UNICEF, Red Cross Society, WWF, Make A Wish Foundation, The Corbett Foundation, Help Age India, PFA (Smt. Maneka Gandhi's People for Animals), CEE (Centre for Environment Education), SAVE (Social Awareness & Voluntary Education) & Transparency International.
Apart from this students also participate in activities like River Cleaning, Tree Plantation, Blood Donation, etc.